Fractional creative strategy for DTC brands.
From ad data to angles, briefs, reviews and iterations, we work directly alongside your in-house team. A limited number of brands at a time.
Case studies.
Our framework
From your ad data to the briefs your team executes:
Research first. Everything on this board comes from it.
Research first. Everything on this board comes from it.
A system that gets smarter.
Every test feeds the next brief. One of us comes from AI engineering, so the systems behind our strategy are built in-house, and they get sharper with every round, on top of what your brand has already proven.
- 1ReadSee what's working, what isn't, and why.
- 2AngleTurn the signal into the next strategic bet.
- 3BriefTranslate the strategy into something your team can make.
- 4TestGet it live and read the real response.
- 5IterateKeep what worked. Fix what didn't. Build the next brief.
- Every test makes the next one smarter.
Brands and agencies we've worked with.
- Johnson & Johnson
- Gleefull Supplements
- Patisserie Valerie
- Her Move Club
- Ciriel
- Fieldtrip
- Botane
- Copper Vitality
- Ad Creative Academy
- Lumeo
- Steady Ecom
- Inbeat
- Ladies Touch Travel
- Vortex House
- Bitta BJJ
- The Pearl Source
- Luma
In their words.
Eda pairs a growth marketer's instinct for what performs with a creative strategist's eye for what's worth making. She took full ownership of her scope, delivered on time, and was a pleasure to collaborate with the whole way through. A strong addition to any performance creative team - highly recommended.
Santi is very smart. He came up with ideas and angles where we never came on. Also he is not only good in creative strategy, he also came with some successful strategies for the other parts of our brand (besides just creatives). Very clever and very good understanding of ecommerce/marketing.
It was a pleasure to work with Eda again. She delivered high‑quality assets quickly and was flexible and reliable throughout.
Working with Eda has been a great experience. She’s proactive, reliable, easy to communicate with, and genuinely cares about the quality of the work. She takes ownership, thinks along with the business, and has become a very valuable part of our creative process. Highly recommended.
100% recommend Eda! She helped us with our organic and creator network, set up everything for us. This was great cooperation and we will definitely come back to Eda if anything else will be needed again!
Eda was a real asset on our academy build. She picked up the brief fast, brought genuinely sharp creative thinking to it, and turned strategy into work we could actually put in front of an audience. Communicative, organised, and proactive throughout - she brought ideas we hadn't asked for rather than just executing the list. Would happily work with her again.
Fantastic experience — professional, super responsive, highly creative, and delivered super high quality work on time. Five stars.
What we do inside your team.
Ongoing creative strategy, built around your testing velocity. Every engagement is scoped around your brand, your team and your creative testing volume.
- 01Research and performance analysis
- 02Angles and concepts
- 03Creative briefs
- 04Creative review and revisions
- 05Creative team management
- 06Testing strategy
- 07Winner iterations
- 08Ongoing strategic direction
Who it's for
DTC brands with an in-house team or an agency already making the ads, that want more winners and a system behind them. Often after an agency that didn't move the numbers.
Not included
Production, editing and media buying. We direct the people who make the assets.
On scope
We never touch your ad accounts. We read the data, set the direction and iterate on what works.
Agency, in-house, or us.
Agencies and freelancers
- FocusMany brands at once, so less of it on yours.
- QualityThe work gets delegated down the team.
- VolumeThere, at the cost of quality.
- SpeedSlow, with communication gaps in between.
HYLN HUB
- FocusA limited number of brands at a time, full attention on yours.
- Quality2 senior people, hands on, on every brief.
- VolumeAgency-level volume, from our systems.
- SpeedA direct line to the two of us.
An in-house hire
- FocusAll yours, once you find them.
- QualityRides on one hire, and good ones are hard to find.
- VolumeOne person's output.
- SpeedA long hiring process before anything starts.
Frequently asked questions.
The things every brand asks on the first call, answered before it.
Do you just deliver briefs?
No. We also manage your creative team. We make sure each brief is made the way it was written, we approve the cuts, and we hand them to your media buyer with the notes they need.
Do you run our ads?
No. We are strictly a creative strategy partner. We read your performance and set the creative direction. Your team or media buyer runs the campaigns.
Do you produce the creative?
No. You, your in-house team or your creators do. We write the briefs, direct the revisions and the delivery, and tell you what to test next. If you have no production in place, we help you hire and build the pod.
Do you only work with DTC brands?
DTC e-commerce is where we work, and wellness, supplements, beauty and lifestyle is where we do our best work. If you are an adjacent consumer brand, apply anyway and we will tell you honestly whether we are the right fit.
How is an engagement scoped and priced?
After the fit call. Once we know your spend, your team, your production setup and your testing volume, we recommend a scope and send a written proposal. No menu to pick from, no discovery marathon: one call, one proposal.
What counts as a brief?
One fully specified ad concept: the angle, the hook, the structure, the proof, and what we expect it to do. Your team or creators shoot from it without needing a call.
Can you work with our existing media buyer or team?
Yes. We are built to. We deliver the briefs and the data-backed direction. They run and optimize the spend.
Your brand, in the hands of A players.
Tell us about your brand in one short form. We read every application and reply within 48 hours, and if it's a fit, the next step is a call.
Introduce your brand