Her Move Club
Our own brand: a community and course for women who have a skill and cannot get paid properly for it
Founded and run by Eda, alongside client work, without outside funding. A free community of women building freelance and agency businesses, and a paid curriculum that teaches the one thing she is measurably good at: getting clients on Upwork, then building a business that does not depend on doing every piece of the work herself.
- 12025First live cohorts, sold to a warm audience. Proved people would pay.
- 2Mid 2025Rebuilt solo as a 6-module course, 3 tiers, organic and DMs.
- 3Mid 2026The club made free. Community first.
- 4NowPaid acquisition into the free workshop; the curriculum self-paced.
The gap is not skill. The women who come are designers, strategists, community managers, social media managers, already good at what they do. What they do not have is a repeatable way to find clients, language for what they sell, or the confidence to charge properly. Most freelance education answers a different question: which skill to pick.
Eda founded Her Move Club and runs it. Member outcomes on the club's site, in members' own words: a creative strategist from $5K to $10K a month within 3 months; a community manager who earned her Top Rated badge; an XR designer who went from not knowing how to find clients to signing at $5K+ and has since hired 2 people; a social media manager who left her full-time job and rebuilt with structure.
Write the method down, put a room full of women around it, and sell it to a warm audience before spending a euro on media.
The method is Eda's own route: an Upwork career from zero to Top Rated Plus, the top 3% of freelancers globally, scaled into an agency, then done again from scratch in a new specialism when she changed direction. The second time took weeks, because by then the method existed.
The curriculum: 6 modules, from deciding what you sell to leading a team rather than doing every task. Notion dashboards, workbooks and client onboarding templates, so nothing is built from scratch. A recurring live group call, workshops through the year, some taught by guests. In-person co-working and retreats.
The community: free, on Circle, where members share client opportunities, collaborate and stay in touch with people doing the same work. Not a content feed; most of what happens in it happens between members. It is the reason people stay after the course is finished.
How it was built: 4 shapes so far. First cohorts in 2025 as a live, time-boxed programme with a co-founder, sold to a warm audience. Rebuilt solo as a course after the partnership ended: 6 modules, 3 price tiers, sold through organic content and direct messages. The club made free and opened up in mid-2026, so the paid product stops being the only door in. Now: paid acquisition into a free workshop that already converts, with the curriculum rebuilt as a self-paced product and a live masterclass at the front.
Built on purpose to stay current and stay small: everything platform-specific lives in one dated section, so an Upwork rule change is an hour's update rather than a rebuild; and the build runs at 2 hours a week, because client work comes first.
Sell it before you scale it. Every sale so far came from a warm audience and organic posting, which was slower and meant the offer was tested against real buyers who could ask questions before any money went into media. The part being built now is only the traffic into a front end that already converts.
