HYLN Hub is a creative strategy studio built for paid social, turning data and storytelling into creative that converts for DTC brands in wellness, beauty and lifestyle.
Grown over 50+ brands
HYLN Hub started where most great creative does: in the organic world. After nearly a decade building and scaling social for DTC and wellness brands, and running our own content agency, we kept seeing the same thing. Brands were pouring money into paid social, but the creative was the weak link. The targeting was fine. The spend was there. The creative wasn't earning attention.
So we built HYLN around the part that actually moves performance: the creative itself. We come from organic, which means we make ads that don't feel like ads. Content people choose to watch, built on what the data says actually works.
The other half of the studio comes from AI research. We build our own systems for reading ad data, surfacing the angles worth testing and turning them into briefs, so the thinking that used to take a team takes two people, and every test feeds the next one faster.
Today we help DTC brands in wellness, beauty and lifestyle treat paid social creative like the growth lever it is: strategy first, briefs your team can shoot from, a testing loop that runs on our own tools and keeps getting smarter, and the two of us reading every result.
Husband and wife, one from marketing, one from AI research. We share a home, a business and every account we take on. Small on purpose, so every brand gets both of us.
Creative Strategy Lead
Eda leads creative strategy at HYLN. A marketer by background, with nearly a decade in social and content and experience spanning luxury fashion (Istituto Marangoni) and DTC wellness, she has scaled brands from the ground up and worked with names like Johnson & Johnson, Gleefull Supplements and Patisserie Valerie. Top 3% on Upwork and based in Barcelona, she turns ad data into creative directions that actually perform.
Client and Growth Lead
Santi is your point of contact: calls, reporting, timelines and expectations. An AI researcher by background, founder of the AI company NexxAI and a university professor with a startup exit behind him, he brings the operating discipline that keeps the studio calm and the work on time, and the AI systems the studio runs on.
The first month, week by week. Then the same rhythm every month, so nobody has to ask where things stand.
Access to your ad account and your assets, a short questionnaire, a kickoff call. We read everything before we write anything.
What already works in your account and why, then the first testing roadmap: the angles, the concepts and the order we test them in.
Briefs land on a set cadence, scoped to your testing volume. Your team executes. We review the cuts and direct the revisions before anything goes live.
A short update and a one-page readout every two weeks. One strategy call a month. Questions answered within a working day. Every result becomes the next roadmap.
From your ad data to the briefs your team executes:
Research first. Everything on this board comes from it.
Research first. Everything on this board comes from it.
Great creative is the highest-leverage thing in paid social right now. That's the entire reason HYLN exists.
Tell us about your brand in one short form. We read every application and reply within 48 hours, and if it's a fit, the next step is a call.
Introduce your brand
