Creative communications for a global MedTech event
A science-first brand operating at the intersection of technology and healthcare.
Johnson & Johnson
It was a pleasure to work with Eda again. She delivered high-quality assets quickly and was flexible and reliable throughout.
Johnson & Johnson MedTech partnered with HYLN HUB to lead creative communications for their global electrophysiology event.
As a science-first brand operating at the intersection of technology and healthcare, J&J needed a creative partner who could translate medical expertise into clear, human-centered storytelling, without compromising corporate rigor or global consistency.
HYLN's part: content strategy and creative communications for the event, across social, video, email and toolkits. Content work, not paid-social creative strategy.
We led content strategy and production for one of J&J MedTech’s global events, driving event sign-ups through LinkedIn content and a supporting newsletter campaign, turning dense medical content into clear, human-centered storytelling.
Key actions included:
A core insight: Thought leadership in healthcare isn’t just about expertise, it’s about accessibility. We transformed dense medical content into emotionally resonant narratives.
- Strategic content architecture: social, video, email, toolkits
- Committee-led video storytelling: interviews, soundbites, motion graphics
- Full content calendar for pre, during, and post-symposium phases
- UGC-style shorts optimized for engagement on YouTube + internal channels
- Email campaigns fully aligned with J&J MedTech guidelines
Hit the event sign-up goal.
Rigour and warmth are not opposites. The content that drove sign-ups was the content that made a committee's expertise feel like a person talking, without loosening the guidelines it had to respect. Accessibility is a creative discipline, and it earns attention in the most technical categories of all.
