Organic growth for a supplement brand talking to women over 40
Content, community and creators for a hormone-support supplement brand, from the organic side, over sixteen months.
Gleefull Supplements
100% recommend Eda! She helped us with organic growth, set up everything for us etc. This was great cooperation and we will definitely come back to Eda if anything else will be needed again!
A supplement brand for women in their forties and fifties, and a feed that was not reaching them. Polished, AI-made visuals were not resonating with the audience the products were for.
HYLN's part: the organic strategy, the content and the creator and affiliate programme. Eda was the brand's Social Media Director from December 2024 to April 2026.
Talk like the customer. Text-led carousels, relatable humour about the symptoms, short-form video on a steady rhythm, and creators and affiliates who already had the audience.
The visual pivot: away from AI imagery to text-heavy carousels and memes about the menopause years, with high-volume engagement behind them.
Creators and affiliates: outreach, onboarding and a programme that shipped product to creators and tracked them, so the brand's reach came from people its customers already followed.
Repeatable formats and strong hooks, so the content engine kept producing without starting from zero each week.
Figures are the client's to share; ask us on the call.
The audience decides the format. The moment the content sounded like the women it was for, in their words and their humour, the engagement followed, and creators carried it further than the brand account could alone.
